THE CREATIVE PARTNER
FOR BRANDS & DESIGNERS
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ETC REDEFINES THE WAY EYEWEAR IS DESIGNED.
Eye Tech Club is the creative workshop that redefines eyewear design and production. We are the ideal partner for brands, designers and fashion houses seeking a balance between Italian craftsmanship and technological innovation.
From conception to production, we provide a team of experts and flexible solutions, drawing on inspirations from art, fashion, design and technology. We offer comprehensive support; with Eye Tech Club, we turn complex challenges into efficient solutions, resulting in unique, market-ready eyewear collections.
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THE PROCESS
From idea to product, each pair of glasses is born from the meeting of creativity, tradition and innovation.
Each model reflects excellence, combining aesthetics, functionality and technical mastery.
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IT ALL STARTS HERE
Our creative team intercepts the best ideas, works out today's trends and imagines tomorrow's. Each eyewear is born from a universe of inspirations, to create a synthesis between brand needs and a unique product, from the temple to the lens. With an eye always on the future and new business opportunities.
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FROM SKETCH TO FINAL PROCESSING.
This first phase expresses the full force of the synergy between our creative team and the client, to arrive at an inspired design that evokes the style and identity of the brand. The result is the fruit of excellence work that prepares for the next phase.
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A KEY STAGE.
At the end of this process you can touch the idea with your own hands: for each model of eyewear a physical prototype is made, thanks to which it is possible to test its fit, probe its stability and lightness, and refine the last technical details until final approval. A fundamental phase, in which all the technical and craftsmanship skills of our team converge.
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COLORS, MATERIALS AND FINISHES.
Colors, materials and finishes vary according to the customer's needs, seasonality and collection. They are chosen by studying the most innovative components, evolving trends and the conformation of the individual eyeglass. Precious metals, acetates, plastics and inserts give uniqueness to the eyewear, while color gradations and pigments enshrine its character.
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ASSEMBLY AND FINISHING.
Eyewear production is a complex process involving more than sixty steps. Each step, from assembly to finishing, combines expertise, innovation and Italian craftsmanship. The use of advanced technology and precise machinery ensures high quality, but handcrafted manual intervention is essential to give value and character to each pair of glasses, regardless of the scale of production.
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THE EYEGLASS OF THE FUTURE.
After the meticulous quality checks, the eyeglass is ready to be delivered in its packaging. For us, the only possible eyewear is the eyewear of the future: the interweaving of creative solutions, technology and craftsmanship, from idea to concrete reality.
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WHAT DO WE DO IN ETC?
Counseling.
The world of eyewear is complex and full of figures and processes that require deep expertise. That is why we offer consultancy that guides clients step by step in the creation of their eyewear line. Our service spans every sector of the industry, from design to production to market launch, helping the brand effortlessly achieve its goals in a simple and effective way.
Product development.
Production, design, prototyping. Encompassed in these three steps are processes that require specialized skills, a combination of craftsmanship and technology, high standards, and careful knowledge of the latest trends. To design eyewear we always start from the customer's needs and analysis of trends and the market, then create a prototype and finally get to the start of production. From the confirmation of the prototype, we guarantee delivery time of only eight weeks and flexible production minimums.
Fashion show.
Small productions for big shows. We make capsules for fashion houses that wish to complement the looks of their fashion shows with eyewear created for the occasion. Quickly and with flexible productions, we respond to brand-specific needs by creating eyewear that integrates with the aesthetic of the collection, in close synergy with the designers and the fashion universe.
Digital content.
To best express the brand identity, we create virtual content with high communicative impact: asset library, interactive 3D videos for websites, digital videos and images for social and digital that allow to enhance the image and attitude of each eyewear. Another step for a visual strategy with a memorable footprint.
Human values.
The balance between tradition and innovation guides every choice we make, with human values at the center of everything. We believe in authenticity, transparency and honesty as the basis for true relationships. Our passion fuels excellence, creativity pushes us beyond limits, and attention to detail reflects our professionalism. Respect, empathy and sustainability are our commitment to a more harmonious future. Together with our clients, we bring to life creations that tell timeless stories and celebrate the beauty of enduring values.
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OUR VISION
We aspire to simplify the future of eyewear, becoming the benchmark for brands and creatives who want flawless, contemporary products supported by flexible solutions. With a creative approach and pioneering use of new technologies, we strive to make eyewear that represents the ingenious intersection of aesthetics and innovation.
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SUSTAINABILITY
At the heart of everything we do is an unwavering commitment to sustainability. Every step of the production process is designed with an environmentally conscious approach, from the selection of materials, such as acetates, to the delivery of the final product. Being sustainable means choosing innovative techniques and materials with low environmental impact, reducing waste and ecological footprint, without ever compromising quality craftsmanship.
CONTACT
